Local Service Ads rank above regular Search Ads with no keyword bidding — you set a weekly lead budget and only pay when a customer actually calls or messages you.
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Local Service Ads appear above regular Search Ads and organic results for local, service-related searches. There's no keyword or bid auction — Google ranks eligible providers by proximity, reviews, responsiveness to leads, and business hours, and you pay per qualified lead (a call or message) rather than per click.
Getting listed requires passing Google's verification: business license, liability insurance, and background checks on the owner and any staff visiting customer homes. Once verified, you set a weekly lead budget — the maximum number of leads you want to pay for that week — and Google throttles delivery to stay within it. Invalid leads (wrong numbers, spam, out-of-area) can usually be disputed for a refund.
In India, cost per lead varies widely by trade and city, with skilled trades in competitive metros typically costing more than less competitive categories. Zennex Media Marketing combines this with our Local SEO services for complete local market dominance — see Google Ads pricing for packages.
LSAs only work for eligible local trades. Here's how they compare to our other Google Ads formats.
If you're a verified local trade wanting phone calls billed per lead, LSAs rank above Search Ads and skip keyword bidding entirely. Search Ads still cover keywords, services, or areas LSAs don't reach.
LSAs are built for service businesses taking calls, not product sales. If you sell both products and services, Shopping handles the catalog while LSAs handle the service side.
Display is for staying visible to people who aren't actively searching yet; LSAs only show to people actively searching for your exact service in your area right now, converting at a much higher rate.
From verification to optimization, we handle every aspect of Local Service Ads to maximize your qualified leads.
Get the Google Guaranteed or Google Screened badge that builds instant trust with potential customers.
Only pay for qualified leads—phone calls and messages from customers actively seeking your services.
Leverage your Google reviews to build credibility and rank higher in local service ad results.
Enable direct booking through your ads, making it easy for customers to schedule appointments.
Define your exact service areas to ensure you only receive leads from locations you actually serve.
Complete optimization of your Local Services profile with photos, services, and business information.
Guidance and checklists for licenses, insurance, and background checks so verification isn't delayed by missing paperwork.
A complete profile with accurate service areas, business hours, photos, and service descriptions tuned for ranking factors.
A weekly lead-cap recommendation sized against your close rate and typical job value, adjusted as data comes in.
A lightweight system for requesting reviews from happy customers, since review count and rating directly influence LSA ranking.
Ongoing review of incoming leads to flag and dispute invalid ones (spam, wrong number, out-of-area) for refund.
Transparent reports on lead volume, cost per lead, dispute outcomes, and ranking position trends.
Our proven 6-step process ensures you're set up for success with Local Service Ads.
We verify your business qualifies for Local Service Ads based on your industry and service area.
Guide you through Google's verification process including license, insurance, and background checks.
Create a compelling Local Services profile with accurate business info, photos, and service details.
Set optimal weekly lead budgets and define precise service areas for maximum lead generation efficiency.
Launch your Local Service Ads with close monitoring of lead quality and response rates.
Continuous optimization of profile, reviews, and targeting to improve lead quality and volume.
Local Service Ads are available for these service categories and more.
Common questions about Google Local Service Ads