Display and remarketing across 3M+ partner sites, bid on CPM or Target CPA depending on the goal, built to complement — not replace — your Search Ads.
3M+ websites and apps
Display Ads are visual advertisements shown on websites, apps, and platforms across the Google Display Network. Unlike Search's per-click auction, Display is usually bid on CPM (cost per thousand impressions) for awareness goals, or Target CPA when remarketing to warm audiences that are more likely to convert.
Targeting is layered: remarketing lists (site visitors, cart abandoners), in-market and affinity audiences, and topic/placement targeting all combine to decide who sees your ad. Because Display reaches people who aren't actively searching, click-through and conversion rates are naturally lower than Search — its real value is staying visible to warm audiences at a fraction of Search's cost per impression.
Indian remarketing budgets typically start around ₹8,000-₹20,000/month; broader prospecting campaigns often need ₹25,000-₹50,000/month for useful reach. Zennex Media Marketing's Display Ads services combine creative design with strategic targeting — pair with our Search Ads for a complete strategy, and see Google Ads pricing for packages.
How Display fits alongside the rest of our Google Ads offerings.
Use Display to stay visible to people who visited your site but didn't convert; use Search when you need to capture active demand right now. Most accounts run both, with Display's budget kept smaller.
Shopping shows products directly in search results to active shoppers; Display is better for retargeting those same shoppers with dynamic remarketing banners after they leave your site.
Local Service Ads target ready-to-call local customers; Display is a poor fit for immediate local lead gen but works well for building name recognition across a metro area over time.
From creative design to audience targeting, we handle every aspect of display advertising to maximize your brand visibility and conversions.
Eye-catching display ad creatives in all standard sizes, designed to capture attention and drive clicks across the Google Display Network.
Precise audience targeting using demographics, interests, in-market segments, and behaviors to reach your ideal customers.
Re-engage website visitors with strategic remarketing campaigns bid on Target CPA to bring them back to convert.
Automated responsive ads that adapt to any placement, maximizing reach while maintaining brand consistency across devices.
Strategic placement on high-quality websites relevant to your industry, with exclusions to keep ads off low-quality inventory.
Continuous A/B testing and optimization of ad creatives, audiences, and placements to maximize ROI and conversions.
A full set of responsive Display assets plus static banners in key IAB sizes, refreshed periodically to avoid ad fatigue.
Site-visitor and cart-abandoner audiences segmented by page/intent, with tailored bids for warmer segments.
In-market, affinity, and custom intent audiences layered with placement exclusions to protect quality.
Impression caps per user to prevent ad fatigue and banner blindness on remarketing audiences.
An actively maintained blocklist of low-quality sites/apps generated from placement reports.
CPM, CTR, viewability, and assisted-conversion reporting so Display's supporting role in the funnel is visible.
Our proven 6-step process ensures your display campaigns deliver maximum impact and ROI.
We analyze your goals, target audience, and competitors to develop a comprehensive display advertising strategy.
Our design team creates compelling banner ads in multiple formats that align with your brand and campaign objectives.
We build remarketing lists and in-market/affinity audiences based on your ideal customer profile for precise targeting.
Launch campaigns with CPM or Target CPA bidding and budget allocation across the Google Display Network.
Real-time monitoring of impressions, clicks, and conversions with regular performance updates and insights.
Ongoing refinement of targeting, creatives, and placements to continuously improve campaign performance.
We've created successful display campaigns for businesses across various sectors. Browse our case studies for examples.
Common questions about Google Display Ads and remarketing