Design Inside
This expert interior design studio provides tailored solutions for both residential and commercial spaces. They are recognized for modern aesthetics, effective space optimization, unique textures, and seamless turnkey execution for every project.
2,450+
Leads Generated
₹22.80
Cost Per Lead
1.5L+
People Reached
How We Helped
Design Inside approached us to generate consistent, high-quality leads through Meta Ads. The objective was to build a predictable lead generation system while increasing brand visibility in a highly competitive local interior design market.
Strategy & Tactics
Audience Targeting & Funnel Strategy
Implemented location-based and interest targeting (Interior Design, Home Decor, Architecture) with a full-funnel approach covering Awareness, Consideration, and Lead Generation stages.
Creative & Ad Copy Strategy
Developed high-quality project images, walkthrough videos, and before/after visuals with pain-point driven ad copies featuring strong CTAs and lead forms offering free design consultation.
Retargeting Strategy
Set up retargeting campaigns for Facebook and Instagram engagers to re-capture warm audiences and maximize conversion opportunities.
Optimization & Scaling
Continuous A/B testing, budget scaling on high-performing ad sets, and weekly optimization to reduce Cost Per Lead (CPL) while maintaining lead quality.
Campaign Focus Areas
Full-funnel Meta Ads approach to capture leads at every stage
Awareness
Brand Visibility
Video / Reels
Consideration
Traffic
Image / Carousel
Lead Generation
Consultation Leads
Instant Forms
Campaign Performance
1,50,200
Total Reach
People reached through Meta campaigns
4,12,000+
Impressions
Total ad impressions delivered
6,840
Clicks
Total clicks generated
2,450+
Leads Generated
Quality consultation leads captured
Performance Metrics Summary
₹55,860
Total Spend
₹22.80
Average CPR
₹8.17
Average CPC
1.66%
Average CTR
Results & Impact
Consistent monthly interior design leads with predictable volume
Cost-efficient lead generation with optimized CPL
Improved Facebook & Instagram presence and brand awareness
Increased qualified consultation inquiries from targeted audience
Turning Local Design Work into a Predictable Lead Pipeline
Design Inside came to us with strong portfolio work but an inconsistent lead flow typical of local interior design studios — enquiries arrived in bursts, mostly from referrals, with no reliable way to plan projects month to month. The goal was to convert that reputation into a repeatable Meta Ads funnel.
We combined location and interest-based targeting around interior design, home decor and architecture with a full-funnel structure — awareness content for visibility, consideration creatives to build interest, and instant-form lead generation ads offering a free design consultation. High-quality project images, walkthrough videos and before/after visuals gave the ads credibility that stock imagery couldn't.
Retargeting Facebook and Instagram engagers, paired with continuous A/B testing and weekly optimization, kept the cost per lead efficient as the campaigns scaled. Local service businesses looking for the same kind of steady pipeline can see how our Meta Ads approach applies here.
Key Takeaways
- Before/after and walkthrough visuals build more trust for design services than generic stock creative.
- A full-funnel structure (awareness, consideration, lead generation) smooths out the referral-only lead cycle.
- Instant lead forms offering a free consultation lower the barrier for high-consideration purchases like renovations.
- Retargeting engaged social audiences captures interest that a single ad exposure would otherwise miss.
Questions About This Project
Explore More Success Stories
See how we've helped other businesses achieve measurable growth.
